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Indiana - Purdue University Indianapolis - Spring 2008 | ||
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 | Marketing (LL Version) (14th Edition) by William M. Pride, O. C. Ferrell Loose Leaf, 629 Pages, Published 2007 ISBN-10: 0-618-79963-X / 061879963X ISBN-13: 978-0-618-79963-3 / 9780618799633 Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real- | |