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Iona College - FALL 2010 | ||
Section HY | ||
Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (2nd Edition) by Charles Marsh, David W. Guth, Bonnie Poovey Short Spiral, 272 Pages, Published 2008 ISBN-10: 0-205-59162-0 / 0205591620 ISBN-13: 978-0-205-59162-6 / 9780205591626 Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business |