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University Of Evansville - FALL 2012 | ||
Section 01 | ||
Marketing Research (6th Edition) by Alvin C. Burns, Ronald F. Bush Hardcover, 672 Pages, Published 2009 ISBN-10: 0-13-602704-0 / 0136027040 ISBN-13: 978-0-13-602704-1 / 9780136027041 A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Re |