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University Of Evansville - FALL 2012 | ||
Section 01 | ||
 | The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition (Business Books) (2nd Edition) by Clarke L. (Editor) Caywood Hardcover, 928 Pages, Published 2012 ISBN-10: 0-07-176746-0 / 0071767460 ISBN-13: 978-0-07-176746-0 / 9780071767460 The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering | |