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University Of Indianapolis - Fall 2012 | ||
Section 01 | ||
 | The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (2nd Edition) by Marty Neumeier Paperback, 208 Pages, Published 2005 ISBN-10: 0-321-34810-9 / 0321348109 ISBN-13: 978-0-321-34810-4 / 9780321348104 在线阅读本书THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essent | |