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University Of Notre Dame - Fall 2012 | ||
Section 01 | ||
 | Marketing of High-Technology Products and Innovations (3rd Edition) by Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater Hardcover, 576 Pages, Published 2009 ISBN-10: 0-13-604996-6 / 0136049966 ISBN-13: 978-0-13-604996-8 / 9780136049968 The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; | |