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University Of Indianapolis - Fall 2012 | ||
Section 01 | ||
 | Media Promotion & Marketing for Broadcasting, Cable & the Internet (5th Edition) by Susan Tyler Eastman (Editor), Douglas A. Ferguson (Editor), Robert Klein (Editor), Robert A. Klein, Focal Press Paperback, 350 Pages, Published 2006 ISBN-10: 0-240-80762-6 / 0240807626 ISBN-13: 978-0-240-80762-1 / 9780240807621 This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the | |