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University Of Indianapolis - Fall 2012 | ||
Section 54 | ||
 | Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion) (4th Edition) by Arthur Middleton Hughes Hardcover, 608 Pages, Published 2012 ISBN-10: 0-07-177348-7 / 0071773487 ISBN-13: 978-0-07-177348-5 / 9780071773485 Use the latest digital technologies for lifelong customers and repeat sales -Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever r | |