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Buena Vista University - FALL 2012 | ||
Section 1131S | ||
 | TEST BANK FOR MARKETING 2012 BY PRIDE (16th Edition) by William M. Pride, O. C. Ferrell, Robert Powell Hardcover, 800 Pages, Published 2011 ISBN-10: 0-538-47540-4 / 0538475404 ISBN-13: 978-0-538-47540-2 / 9780538475402 Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (incl | |