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University Of Indianapolis - Summer 2012 | ||
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 | The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (3rd Edition) by David Meerman Scott Paperback, 366 Pages, Published 2011 ISBN-10: 1-118-02698-5 / 1118026985 ISBN-13: 978-1-118-02698-4 / 9781118026984 David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The Ne | |