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Kean University - WINTER 2011 | ||
Section 01 | ||
 | Marketing Channels: A Management View (7th Edition) by Bert Rosenbloom, Cram101 Textbook Reviews, G. Behrens Ulrich, Aa.Vv. Hardcover, 672 Pages, Published 2003 ISBN-10: 0-324-18693-2 / 0324186932 ISBN-13: 978-0-324-18693-2 / 9780324186932 Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new editi | |