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University Of Notre Dame - Fall 2012 | ||
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics (1st Edition) by Marshall Sponder Hardcover, 320 Pages, Published 2011 ISBN-10: 0-07-176829-7 / 0071768297 ISBN-13: 978-0-07-176829-0 / 9780071768290 Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer r |