 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Des Moines Area Community College - Summer 2012 | ||
Section A | ||
 | Essentials of Marketing, (13th Edition) by Joseph P. Cannon, E. Jerome Mccarthy, William Perreault Jr. Paperback, 728 Pages, Published 2011 ISBN-10: 0-07-802888-4 / 0078028884 ISBN-13: 978-0-07-802888-5 / 9780078028885 This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students | |