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Grand View University - Fall 2012

Textbooks for Course COMM 355

Section A

      
The Practice of Public Relations ()
by Fraser P. Seitel
Paperback, 480 Pages, Published

ISBN-10: 0-13-608890-2        / 0136088902

ISBN-13: 978-0-13-608890-5 / 9780136088905

The Practice of Public Relations is an “in-your-face” book giving readers the knowledge and skills they need to know to be successful in today’s world of public relations. Seitel’s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life


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