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Buena Vista University - TERM 1 2012-2013 | ||
Section 1131T | ||
 | Sales Management: Analysis and Decision Making (8th Edition) by Thomas N. Ingram, Raymond W. Laforge, Michael R. Williams, Charles H. Schwepker, Ramon A. Avila Paperback, 398 Pages, Published 2014 ISBN-10: 0-7656-2640-3 / 0765626403 ISBN-13: 978-0-7656-2640-0 / 9780765626400 Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, | |