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 | Mexicans & Americans: Cracking the Culture Code (4th Edition) by Ned Crouch Paperback, 228 Pages, Published 2004 ISBN-10: 1-85788-342-X / 185788342X ISBN-13: 978-1-85788-342-8 / 9781857883428 Whether negotiating a delivery date, launching a local franchise, or renting a car in Mexico City, speaking the language and knowing the rules of business is not enough. In any culture where yes can mean no-or sometimes maybe-corporate giants, including Wal-Mart and IBM, can make costly mistakes. Me | |