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University Of Notre Dame - Fall 2012 | ||
Section 01 | ||
 | Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (Reprint Edition) by David A. Aaker Hardcover, 368 Pages, Published 2004 ISBN-10: 0-7432-4938-0 / 0743249380 ISBN-13: 978-0-7432-4938-6 / 9780743249386 In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and | |