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University Of Notre Dame - Fall 2012

Textbooks for Course MARK 70300

Section 02

      
Different: Escaping the Competitive Herd ()
by Youngme Moon, Lynn Carruthers, Wray Herbert
Paperback, 288 Pages, Published

ISBN-10: 0-307-46086-X        / 030746086X

ISBN-13: 978-0-307-46086-8 / 9780307460868

Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr


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