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University Of Notre Dame - Fall 2012 | ||
Section 02 | ||
 | Ethics in Marketing: International Cases and Perspectives (1st Edition) by Patrick E. Murphy, Gene R. Laczniak, Andrea. Murphy Prothero Paperback, 192 Pages, Published 2012 ISBN-10: 0-415-78352-6 / 0415783526 ISBN-13: 978-0-415-78352-1 / 9780415783521 Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such | |