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Southern Illinois University-Carbondale - Fall 2012 | ||
Section 001 | ||
 | Golden Arches East: McDonald's in East Asia, Second Edition (2nd Edition) by Professor James L. Watson, James L. Watson (Editor) Paperback, 280 Pages, Published 2006 ISBN-10: 0-8047-4989-2 / 0804749892 ISBN-13: 978-0-8047-4989-3 / 9780804749893 McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--"Golden Arches East" argues that McDonald's has largely become divorced from its American roots a | |