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Des Moines Area Community College - Fall 2012 | ||
Section WW1 | ||
 | M: Advertising (1st Edition) by William F. Arens, David H. Schaefer, Michael F. Weigold, Christian Arens Paperback, 512 Pages, Published 2011 ISBN-10: 0-07-802891-4 / 0078028914 ISBN-13: 978-0-07-802891-5 / 9780078028915 Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to prese | |