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Baker University - July 2012 | ||
Section Summer 2 | ||
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (1st Edition) by Philip Kotler, Nancy Lee, Kotler And Lee Hardcover, 320 Pages, Published 2004 ISBN-10: 0-471-47611-0 / 0471476110 ISBN-13: 978-0-471-47611-5 / 9780471476115 One of the business world s foremost though leaders presents a social responsibility bible for corporations Companies on the whole are looking to support more good causes but are ill informed of their options both in terms of the organizations they might choose among and also how to work philanthrop |