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Baker University - October 2012 | ||
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 | The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (2nd Edition) by David Meerman Scott Paperback, 289 Pages, Published 2010 ISBN-10: 0-470-54781-2 / 0470547812 ISBN-13: 978-0-470-54781-6 / 9780470547816 A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customer | |