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Indiana - Purdue University Indianapolis - Spring 2008 | ||
Section 23746 | ||
 | Advertising: Principles and Practice (7th Edition) by William D. Wells, Sandra E. (Sandra Ernst) Moriarty, John Burnett, Wells Moriarty Hardcover, 624 Pages, Published 2005 ISBN-10: 0-13-146560-0 / 0131465600 ISBN-13: 978-0-13-146560-2 / 9780131465602 For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness. | |