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University of Kentucky - Fall 2012 | ||
Section 401 | ||
 | Managerial Economics & Organizational Architecture (4th Edition) by James A. Brickley, Jerold L. Zimmerman, Clifford W. Smith, Brickley/ Smith/ Zimmerman, International Edition Hardcover, 752 Pages, Published 2006 ISBN-10: 0-07-352301-1 / 0073523011 ISBN-13: 978-0-07-352301-9 / 9780073523019 With two distinct objectives, this text’s approach to managerial economics takes models from recent economics research and applies the research to the internal structure of a firm. After teaching basic applied economics, the authors look inside the firm and apply this analysis to management decision | |