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Valparaiso University - Summer 2 2012 | ||
Section EV | ||
 | Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company by James Charles Collins, William C. Lazier, Jim Collins Paperback, 256 Pages, Published 1995 ISBN-10: 0-13-381526-9 / 0133815269 ISBN-13: 978-0-13-381526-9 / 9780133815269 “This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. | |