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Sterling College - Fall 2012 | ||
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 | Fundamentals of Selling (11th Edition) by Charles M. Futrell Hardcover, 688 Pages, Published 2008 ISBN-10: 0-07-338112-8 / 0073381128 ISBN-13: 978-0-07-338112-1 / 9780073381121 Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. This market leading text has scores of sales personnel in the industry today commenting on how this textbook reflects what they do on sales calls with prospects and customers. | |