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Chicago State University - FALL 2012 | ||
Section 61 | ||
 | Consumer Behavior (10th Edition) by Roger D. Blackwell, Paul W. Miniard, James F. Engel, Engel Blackwell Miniard Hardcover, 832 Pages, Published 2005 ISBN-10: 0-324-27197-2 / 0324271972 ISBN-13: 978-0-324-27197-3 / 9780324271973 CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt bot | |