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Loyola University New Orleans - Fall 2012 | ||
Section 001 | ||
 | Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors by Jaynie L. Smith, William G. Flanagan Hardcover, 240 Pages, Published 2006 ISBN-10: 0-385-51709-2 / 0385517092 ISBN-13: 978-0-385-51709-6 / 9780385517096 Why should I do business with you… and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advant | |