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KCTCS - Elizabethtown Community and Technical College - SPRING 2009 | ||
Section 2501 | ||
 | Contemporary Marketing (Available Titles CengageNOW) (13th Edition) by David L. Kurtz, Louis E. Boone, Boone Kurtz Hardcover, 664 Pages, Published 2007 ISBN-10: 0-324-53638-0 / 0324536380 ISBN-13: 978-0-324-53638-6 / 9780324536386 Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relat | |