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 | Contemporary Marketing 2011 (14th Edition) by David L. Kurtz, Louis E. Boone Paperback, 816 Pages, Published 2010 ISBN-10: 0-538-74689-0 / 0538746890 ISBN-13: 978-0-538-74689-2 / 9780538746892 CONTEMPORARY MARKETING, 2011 Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of t | |