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 | Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations (1st Edition) by Walter .. Wymer (Editor), Patricia A. Knowles (Editor), Editor-Dr. Roger Gomes, Michael Jay Polonsky, Barry O'mahony, Barry O'mahoney, Dr Patricia A. Knowles Hardcover, 384 Pages, Published 2006 ISBN-10: 1-4129-0923-6 / 1412909236 ISBN-13: 978-1-4129-0923-5 / 9781412909235 Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding organiza | |