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Boston College - Fall 2012 | ||
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 | Winning the Customer: Turn Consumers into Fans and Get Them to Spend More (1st Edition) by Lou Imbriano, Elizabeth King Hardcover, 240 Pages, Published 2011 ISBN-10: 0-07-177526-9 / 0071775269 ISBN-13: 978-0-07-177526-7 / 9780071775267 Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your cus | |