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Boston College - Fall 2012 | ||||
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Bundle: Consumer Behavior, 5th + WebTutorTM on Blackboard Printed Access Card (5th Edition) by Wayne D. Hoyer, Deborah J. Macinnis Hardcover, Published 2009 ISBN-10: 1-4390-5462-2 / 1439054622 ISBN-13: 978-1-4390-5462-8 / 9781439054628 Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering te This is a bundle of: |