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Boston College - Fall 2012 | ||
Section 01 | ||
 | The Marketing Plan Handbook: Third Edition (3rd Edition) by Marian Burk Wood Paperback, 224 Pages, Published 2008 ISBN-10: 0-13-223755-5 / 0132237555 ISBN-13: 978-0-13-223755-0 / 9780132237550 How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans? Nev | |