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Des Moines Area Community College - Fall 2012 | ||
Section A | ||
 | Business to Business Marketing (1st Edition) by Robert P. Vitale, Waldemar Pfoertsch, Joseph Giglierano, Karl E. Case, Ray C. Fair Paperback, 552 Pages, Published 2010 ISBN-10: 0-13-605828-0 / 0136058280 ISBN-13: 978-0-13-605828-1 / 9780136058281 Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Introduction to Business to Business Marketing; Business to Business Environment; Customers, Organizations, | |