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Loyola University New Orleans - Summer 2012 | ||
Section W01 | ||
 | Introduction to Information Systems Introduction to Information Systems (16th Edition) by James A. O'brien, George Marakas Professor Loose Leaf, 768 Pages, Published 2012 ISBN-10: 0-07-337688-4 / 0073376884 ISBN-13: 978-0-07-337688-2 / 9780073376882 The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases fi | |