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Bay Path College - June Grad 2012 | ||
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 | Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education by David L. Kirp, Jonathan [Contributor] Vanantwerpen, Patrick [Contributor] Roberts, Debra [Contributor] Solomon, Jeffrey T. Holman, Elizabeth Popp Berman, Debra J. Solomon, Patrick A. Roberts Hardcover, 336 Pages, Published 2003 ISBN-10: 0-674-01146-5 / 0674011465 ISBN-13: 978-0-674-01146-5 / 9780674011465 How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Ein | |