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 | Malhotra: Basic Marketin Research _4 (4th Edition) by Dr Naresh K. Malhotra Hardcover, 672 Pages, Published 2011 ISBN-10: 0-13-254448-2 / 0132544482 ISBN-13: 978-0-13-254448-1 / 9780132544481 Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. | |