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La Salle University - FALL 2010 | ||
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 | Financial Services Marketing: An International Guide to Principles and Practice (1st Edition) by Nigel Waite, Christine T. Ennew, Cram101 Textbook Reviews Paperback, 418 Pages, Published 2006 ISBN-10: 0-7506-6997-7 / 0750669977 ISBN-13: 978-0-7506-6997-9 / 9780750669979 Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of | |