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 | Marketing Management: Knowledge and Skills, (10th Edition) by J. Paul Peter, James Donnelly Jr, James H. Donnelly Hardcover, 848 Pages, Published 2010 ISBN-10: 0-07-353005-0 / 0073530050 ISBN-13: 978-0-07-353005-5 / 9780073530055 Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain | |