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 | Social Marketing in the 21st Century (1st Edition) by Dr. Alan R. Andreasen Paperback, 280 Pages, Published 2005 ISBN-10: 1-4129-1634-8 / 1412916348 ISBN-13: 978-1-4129-1634-9 / 9781412916349 This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, u | |