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 | Strategic Marketing (10th Edition) by David W. Cravens, Nigel F. Piercy, Mcgraw-Hill Hardcover, 672 Pages, Published 2012 ISBN-10: 0-07-802890-6 / 0078028906 ISBN-13: 978-0-07-802890-8 / 9780078028908 Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This n | |