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Mount Ida College - Fall 12/13 | ||
Section 1E | ||
 | Principles of Customer Relationship Management (1st Edition) by Roger Joseph Baran, Robert J. Galka, Daniel P. Strunk, Baran Galka Strunk, A. Baran, Roger J. Galka Hardcover, 528 Pages, Published 2007 ISBN-10: 0-324-32238-0 / 0324322380 ISBN-13: 978-0-324-32238-5 / 9780324322385 在线阅读本书The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not | |