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Spalding University - GR11213 | ||
Section BC1 | ||
 | Essentials of Business Research Methods (2nd Edition) by Mary Wolfinbarger Celsi, Arthur H. Money, Phillip Samouel, Michael J. Page, Hair [Joseph F.], Jr. Hair, Philip Samouel, Hair Et Al Paperback, 496 Pages, Published 2011 ISBN-10: 0-7656-2631-4 / 0765626314 ISBN-13: 978-0-7656-2631-8 / 9780765626318 Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approa | |