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Stonehill College - Fall 2012 | ||
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 | Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know (1st Edition) by Philip Kotler Hardcover, 224 Pages, Published 2003 ISBN-10: 0-471-26867-4 / 0471268674 ISBN-13: 978-0-471-26867-3 / 9780471268673 Praise for Philip Kotler's MARKETING INSIGHTS FROM A to Z "There's only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." -Tom Peters, author of In Search of | |