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Suffolk University - Fall 2012 | ||
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 | Team Sports Marketing by Kirk L. Wakefield Digital, 284 Pages, Published 2006 ISBN-10: 0-08-046821-7 / 0080468217 ISBN-13: 978-0-08-046821-1 / 9780080468211 Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demon | |