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University Of Massachusetts-Amherst - Summer 2012 | ||
Section 01 | ||
 | Services Marketing (4th Edition) by Valarie A. Zeithaml, Dwayne Gremler, Mary Jo Bitner Hardcover, 736 Pages, Published 2005 ISBN-10: 0-07-296194-5 / 0072961945 ISBN-13: 978-0-07-296194-2 / 9780072961942 Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model g | |