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University Of Massachusetts-Amherst - Fall 2012 | ||
Section 01 | ||
 | Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan Paperback, 320 Pages, Published 2011 ISBN-10: 0-307-45039-2 / 0307450392 ISBN-13: 978-0-307-45039-5 / 9780307450395 If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a ti | |