 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Suffolk University - Summer II 2012 | ||
Section A | ||
 | The Principles of Advertising and Imc (The McGraw-Hill/Irwin series in marketing) (2nd Edition) by Tom Duncan Hardcover, 774 Pages, Published 2004 ISBN-10: 0-07-295615-1 / 0072956151 ISBN-13: 978-0-07-295615-3 / 9780072956153 "Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with busine | |